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Research papers

Managing executive development programs

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Fred Wechsler, Sergio Barraza Picone
June 1, 1976
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Citation

Wechsler and Barraza Picone (1976a, June 01). Managing executive development programs. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/managing-executive-development-programs


Research papers

Practical education in marketing

The purpose of this paper is to describe an experiment in Marketing Education for undergraduate and graduate students. The paper deals basically with an attempt to inject some of the flavour of the real business world into the Marketing curriculum,...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Sergio Barraza Picone, José María Ferré Trenzano
June 1, 1976
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Citation

Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/practical-education-in-marketing