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Research papers

The 'insight' story

The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Suresh Ramalingam, Aruni Ghosh
Company: Nielsen
February 11, 2009