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Research papers

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Author: Mitra Powell
February 11, 2009
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Citation

Powell, M. (2009a, February 11). F1 racing for insights. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/f1-racing-for-insights


Research papers

Making a difference with consumer insights

Commercial marketers use consumer insights, with varying degrees of effectiveness, to drive marketing strategy and actions. This presentation illustrates the power and pivotal role of consumer insights in developing not commercial strategies but...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji
Company: McKinsey & Company
February 11, 2009
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Citation

Takenoshita, Spatharou and Banerji (2009a, February 11). Making a difference with consumer insights. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/making-a-difference-with-consumer-insights


Research papers

Mastering insights that pay

This paper details how to marry the science of segmentation with the art of understanding the organization's business to deliver actionable and usable insights. It discusses why science or statistics alone are necessary but not sufficient to provide...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella
Companies: MasterCard, KANTAR TNS Malaysia
February 11, 2009
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Citation

Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mastering-insights-that-pay


Research papers

I sleep with my mobile

Insights about media awareness are by-products of reasoning about online social networks (SNs) focusing on brands or target communities, helping in strategy decision-making on publishing business advertisement and preventing rumor and the spread of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Alexandre Crivellaro, Celina Maki Takemura
Company: IBOPE Inteligencia
February 11, 2009
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Citation

Crivellaro and Takemura (2009a, February 11). I sleep with my mobile. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/i-sleep-with-my-mobile