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Research papers

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Wolfgang Bogner
Company: Target Group GmbH
September 1, 1996

Research papers

The user information system

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end- users. This new approach is called User Information System to show the difference with other Data Warehouse...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Michel Jambu
September 1, 1996

Research papers

Fuzzy logic to rank attributes

The marketing research community has hitherto examined consumer behavior using mathematical models derived from non-human systems. We have adopted classifications demanding unequivocal decisions in allocating judgements to clear-cut categories such...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Akin Alyanak, Erkani Keyman
September 1, 1996