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Research papers

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Hanspeter Schmidhauser
June 15, 1977
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Citation

Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour


Research papers

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
June 15, 1977
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Citation

Baron, R. R. (1977a, June 15). Tourism statistics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tourism-statistics


Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism
Author: Marianne de Souza
June 15, 1977
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Citation

de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/contribution-of-qualitative-research-techniques-to-the-definition-of-product-and-communication-strategies-in-the-holiday-field