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Research papers

Tourism saturation

The objective of this paper is to attempt to predict when tourism saturation will be reached in the UK; to identify the factors which are critical in determining saturation levels; finally to indicate where demand and supply may not in future be...

Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
June 15, 1977
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Citation

Carter, T. J. (1977a, June 15). Tourism saturation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/tourism-saturation


Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

The aim of this paper is to examine the role of marketing research in the formulation of marketing plans for Lisdoonvarna. The objectives of the study and the approach adopted are initially discussed. The results of the research and the implications...

Catalogue: Seminar 1977: Travel And Tourism
Author: Macolm Connolly
June 15, 1977
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Citation

Connolly, M. (1977a, June 15). The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-formulation-of-development-and-marketing-strategies-for-a-spa-resort-in-ireland


Research papers

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism
Author: John Seekings
June 15, 1977
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Citation

Seekings, J. (1977a, June 15). The shape of things to come. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-shape-of-things-to-come


Research papers

The holiday customs in Hungary

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Katy Vilmos
June 15, 1977
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Citation

Vilmos, K. (1977a, June 15). The holiday customs in Hungary. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-holiday-customs-in-hungary


Research papers

Research to measure and improve quality standards in Mallorca hotels

A survey based on 2000 personal interviews, each lasting about one hour was conducted amongst Thomson clients in Mallorca. Consumer attitudes towards food, quality of service in the dining-room, bar service, hotel entertainment, bedrooms and other...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Gordon Heald, Brian Gurnett
Company: Gallup International Association
June 15, 1977
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Citation

Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/research-to-measure-and-improve-quality-standards-in-mallorca-hotels


Research papers

The use of a panel in monitoring holiday planning decisions

This paper explains how a specially designed personal interview panel of 550 households was established in Britain to monitor the timing of holiday planning decisions during the December 1976/ June 1977 period.

Catalogue: Seminar 1977: Travel And Tourism
Author: Peter B. Hodgson
June 15, 1977
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Citation

Hodgson, P. B. (1977a, June 15). The use of a panel in monitoring holiday planning decisions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-use-of-a-panel-in-monitoring-holiday-planning-decisions


Research papers

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Paul Handley, Frank Macey
June 15, 1977
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Citation

Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/poundsaver


Research papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Dawn Mitchell, Len J. Marchant
June 15, 1977
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Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/is-attitude-segmentation-in-the-holiday-market-a-reliable-predictor-of-future-behaviour-


Research papers

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Michael Parent
June 15, 1977
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Citation

Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/marketing-research-techniques-applied-to-tourism-planning-and-development