Resources Library by ANA

A new approach in audience measurement for print media

In our continuous Australia-wide Readership Survey, we interview about 26000 people each year. Each month two different cross-sections, each of about 1100 people, are interviewed. For dailies, weeklies and monthlies, different economical and quick...

Catalogue: Seminar 1982: Improving Media Research

Author: Roy Morgan

Company: Roy Morgan Research Pty Ltd

June 15, 1982

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research

Author: Giovanni Fabris

June 15, 1982

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research

Authors: Eva Maria Hess, Otmar Ernst

June 15, 1982

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research

Authors: Marianne Wagner, Jörg Laufer

June 15, 1982

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

June 15, 1982

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research

Authors: Kjell Sjögren, Fred Bergholtz

June 15, 1982

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research

Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1982

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research

Author: Stephan Buck

June 15, 1982

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research

Author: Pym Cornish

June 15, 1982