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Videos

Won't Somebody Please Think of the Children?!

Presented by Dr. Roland Abold, Managing Director, Infratest, GermanyPublic awareness of certain societal issues often increases significantly during times of crisis but tends to fade quickly once the acute phase is over. During the pandemic, there...

Catalogue: ESOMAR Citizen Insights Summit
Author: Roland Abold
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
March 1, 2025
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Citation

Abold, R. (2025a, March 01). Won't Somebody Please Think of the Children?!. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/won-t-somebody-please-think-of-the-children-


Videos

Rethinking Research for Smarter Decision-Making

With:Tanya Abraham, Research Director Political and Social Research, YouGov, UKDr. Roland Abold, Managing Director, Infratest, GermanyDaniel Fazekas, Founder & CEO, Bakamo.Social, HungaryFollowing their keynote presentations, our speakers will...

Catalogue: ESOMAR Citizen Insights Summit
Authors: Daniel Fazekas, Roland Abold, Tanya Abraham
Companies: Bakamo.Social, Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH, YouGov
March 1, 2025
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Citation

Fazekas, Abold and Abraham (2025a, March 01). Rethinking Research for Smarter Decision-Making. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/rethinking-research-for-smarter-decision-making


Research papers

Beyond customer satisfaction

Expanding customer satisfaction measurement to the broader concept of Reference Group Management - to include customer satisfaction, employee orientation and image measurement, where appropriate - ensures that the correct decisions to improve...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Ian Jarvis, Joachim Scharioth
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 8, 1991
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Citation

Jarvis and Scharioth (1991a, September 08). Beyond customer satisfaction . ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/beyond-customer-satisfaction-


Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 15, 1989
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Citation

Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen


Research papers

A decision support system for marketing strategies based on survey data

This paper covers the problem of: envisaged changes to the current market situation. The analytical method used to establish a micro simulation model is an advanced approach to Conjoint Measurement Analysis of survey data. The final aim of this...

Catalogue: ESOMAR Congress 1989
Author: Klaus Stadtler
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Stadtler, K. (1989a, September 01). A decision support system for marketing strategies based on survey data. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data


Research papers

Closing the gap between market research and strategic planning

Market Research and Strategic Planning have a common task: To support management in the never-ending challenge to shape the future of companies and organisations. Neither market research nor strategic planning have the knowledge or the instruments to...

Catalogue: ESOMAR Congress 1989
Authors: Ursula Neugebauer, Joachim Scharioth
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Neugebauer and Scharioth (1989a, September 01). Closing the gap between market research and strategic planning. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/closing-the-gap-between-market-research-and-strategic-planning


Research papers

The acceptance of 'electronic banking' services by private customers (German)

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
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Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers (German). ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers-german-


Research papers

The acceptance of 'electronic banking' services by private customers

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
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Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers


Research papers

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984
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Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments (German). ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments-german-