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Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Research papers

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
March 13, 2018
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Citation

Suner and Gail (2018a, March 13). The thermometer. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-thermometer


Research papers

'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe. It is especially interested in the family market where change and transition can challenge cultural values. Unilever has commissioned a...

Catalogue: Congress 2011: Impact
Authors: Catriona Ferris, Barbie Clarke
Company: Unilever
September 18, 2011
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Citation

Ferris and Clarke (2011a, September 18). 'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/-all-humanity-is-one-undivided-and-indivisible-family-mohandas-k-gandhi-


Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011
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Citation

Nairn and Beetschen (2011a, September 18). I hadn't really thought about that!”. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/i-hadn-t-really-thought-about-that-


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/engage-inspire-act


Research papers

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
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Citation

De Ruyck, Ludwig, van Kesteren and Schillewaert (2010a, November 18). How fans become future shapers of an ice-cream brand. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-fans-become-future-shapers-of-an-ice-cream-brand


Research papers

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010
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Citation

Needham, Rose and Parker (2010a, November 16). Axe skincare crowd innovation. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/axe-skincare-crowd-innovation


Research papers

Naked truth

This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...

Catalogue: Online Research 2010: E-Universe
Authors: Santiago Kahane, Mariana Itzcovich
Companies: DatosClaros - Octubre Research SA, Unilever
October 19, 2010
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Citation

Kahane and Itzcovich (2010a, October 19). Naked truth. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/naked-truth


Research papers

If you got it, you flaunt it

This presentation is based on the work carried out on the development of the Unilever Global Deodorant Team Insight Portal. The presentation suggests ways in which insight can be communicated more effectively, introduces the concepts of insight...

Catalogue: Qualitative 2009: The Evolving Human
Authors: David Cousino, Jon Cohen
Companies: Unilever, DigitalPeople
November 19, 2009
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Citation

Cousino and Cohen (2009a, November 19). If you got it, you flaunt it. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/if-you-got-it-you-flaunt-it