Resources Library by ANA

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Michelle Gansle

December 12, 2018

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Brent Smart

May 13, 2018

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights

Author: Vivek Banerji

Company: Insight Dojo

April 28, 2015

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe

Company: InSites Consulting

September 26, 2013

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga

Company: InSites Consulting

June 15, 2013

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007

Author: Luigi Toiati

Company: Focus S.r.L.

November 12, 2007

Art and market

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jose Llusa Maso, Francisco Ruiz

September 1, 1995

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Madeleine A. Morton

June 15, 1990

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Tommaso Zenga, Alberto Denzler von Botha

June 15, 1990