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Videos

The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020
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Citation

Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-power-of-storytelling-in-sports


Videos

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Ed Nash, Holly Clark, Sarah Jousiffe
Company: Sky Limited
October 3, 2019
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Citation

Nash, Clark and Jousiffe (2019a, October 03). Embedding insight team as change catalysts. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/embedding-insight-team-as-change-catalysts


Videos

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots
June 15, 2016
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Citation

Lawrence and Lewis (2016a, June 15). Real to reel. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/real-to-reel


Videos

The world of short form video for post millennials

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
June 15, 2016
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Citation

Bailey, N. (2016a, June 15). The world of short form video for post millennials. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials