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Videos

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018
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Citation

White and Bolinger (2018a, November 11). Fusionovantion!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fusionovantion-


Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013
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Citation

Jawecki, Gebauer, Fernández and Mathis-Alig (2013a, June 15). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests