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Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015
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Citation

Cape and Moffatt (2015a, October 01). Face to face but not eye to eye. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye


Research papers

Exploring the use of visuals in the delivery of research data

This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Adam Frost, Tobias Sturt
October 1, 2015
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Citation

Puleston, Frost and Sturt (2015a, October 01). Exploring the use of visuals in the delivery of research data. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/exploring-the-use-of-visuals-in-the-delivery-of-research-data


Videos

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today’s panellist is paid for their views and we often mistrust their motives and data. What of tomorrow’s respondent? They will be on a mobile device...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
June 15, 2015
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Citation

Cape and Moffatt (2015a, June 15). Face to face but not eye to eye. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye-8447


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations


Research papers

Predicting the future

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...

Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
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Citation

Hofkirchner, Puleston and Wheatley (2014a, September 10). Predicting the future. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/predicting-the-future-8351


Research papers

Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
September 10, 2014
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Citation

Taylor and Hinds (2014a, September 10). Empowering a community to own the future. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/empowering-a-community-to-own-the-future


Case studies

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Stéphane Gautron, Patricia Flores
September 10, 2014
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Citation

Gautron and Flores (2014a, September 10). A disruptive value proposition. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition


Research papers

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
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Citation

Whiting, de Rochechouart, Gaspar and Rainsard (2014a, September 10). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e--8345


Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313