Resources Library by ANA

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1995

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995

Author: Mark Neely

July 1, 1995

The UK reach and frequency model

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station or schedule reach beyond seven days. Changes in...

Catalogue: Radio Research Symposium 1995

Authors: Sue Gray, Steve Wilcox

July 1, 1995

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995

Author: Aine O'Donoghue

July 1, 1995

Piloting a "PPD" in the UK

This paper describes the audience measurement problem confronted in the United Kingdom as the number of radio stations available has increased. The conventional diary system - in which stations are pre-listed - is no longer able to cope in some...

Catalogue: Radio Research Symposium 1995

Authors: Roger Gane, John Stockley

July 1, 1995

Sample size

Every researcher is asked the question: how big should the sample be? And every researcher has the same standard buck-passing answer: it depends on how accurately you want to measure what you measure. But given the amount of money that is traded on...

Catalogue: Radio Research Symposium 1995

Author: Ken Purdye

July 1, 1995

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995

Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans

July 1, 1995

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Herman Santy

May 1, 1994