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Research papers

The development of a wallpaper stripper

Probably 95% or more of all NPD in the durables sector is associated with product evolution and range extension. Once in a while, with luck, the NPD marketer gets the opportunity to substantially innovate a product category. The process isn't that...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Des Hassell
June 15, 1992

Research papers

The dilemmas of the durables researcher

The Durables industry is considerably less researched than many others, such as fast moving consumer goods. It is a competitive one nevertheless, and research has, or should have an important role. Moreover there are some problems which are more or...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: David Hawkins
June 15, 1992

Research papers

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Nico van der Zanden
Company: Philips International
June 15, 1992

Research papers

Looking over your shoulder

Increasing competitive pressure - notably from the Far East - threatens the European consumer durables industry. The trade are becoming more sophisticated and demand more from suppliers. Product performance and new features are no longer enough to...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Julian Boulding
June 15, 1992

Research papers

A new approach to measuring the customer's relationship with the brand

The paper describes a research tool- the Conversion Model -which is now being widely used in the USA, but is still relatively unknown in Europe. Essentially what the model does is to define the people in any given universe according to their...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Roger S. Parkyn
June 15, 1992

Research papers

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Roger Wyss, Yves Marbeau
June 15, 1992

Research papers

Audio- video- electro

In the annals of the history of business, the L980’s will undoubtedly be recorded as the decade of globalization. But like so many other aspects of that hyper-decade, the rhetoric of globalization often out-ran the reality. For the marketer...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Jean-Pierre Depasse, Raimund Gfrerer
Company: Nielsen
June 15, 1992

Research papers

The importance of Pan-European marketing information for international marketing strategy

We note in this case-study that the support of pan-European marketing information is decisive to understand the complexicity of the challenging European market which needs a lot of preparation for the total opening of the frontiers. It is...

Catalogue: Conference 1991: International Marketing Research
Authors: Robbert Betman, Dominique Leuba
June 15, 1991

Research papers

From FMCG to durables

A multitude of predictive systems have been developed for FMCG products, many with a fairly reliable track record. The same cannot be said for durables. In this paper, the authors discuss a range of factors that differentiate both the research...

Catalogue: Seminar 1990: New Product Development
Authors: Julian R. Bond, Simon Chadwick
June 15, 1990