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How to Ensure Data Security while Democratizing Knowledge

What's it about?Every day, businesses are accumulating more and more knowledge at a rate faster than ever before putting organizations at a crossroads between making sure data is secure but accessible at the same. It is a pressure many are facing...

Catalogue: Webinars 2022
Author: Dan Mallin
Company: Lucy
July 15, 2022


Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021
Author: Oscar Carlsson
Company: Cint AB
October 12, 2021

Research papers

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
November 18, 2016

Research papers

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth
Company: Swiss Broadcasting Corporation
April 1, 2001

Research papers

Data processing and analysis

This chapter describes the data processing and data analysis stages of the quantitative market research process. These steps follow after data have been collected by interviewers, respondents or via automated registration systems. They are followed...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Niels J. Grommé
September 1, 1998

Research papers

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

EDP ( Electronic Data Processing) is not a new thing in Market Research , analysing qualitative research data reaches back to the sixties, SPSS might be still in mind with some researchers. And also for analysing quantitative data, the first systems...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Dennis Keunemann
June 15, 1992

Research papers

Small is beautiful

This paper will demonstrate the improvements to the user achieved by switching from centralised data-processing to decentralised processing, using Personal Computers.

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Authors: Hans van den Anker, Danny A. Nijburg
June 15, 1988

Research papers

Editing, coding and processing of market research data

In earlier chapters techniques have been described for obtaining market research data. These techniques provide raw disaggregated data. Before this can be used it must be converted from its raw state into finished tabulations. These show the findings...

Catalogue: Consumer Market Research Handbook
Author: Geoffrey W. Roughton
August 1, 1986

Research papers

In home electronic measurement of consumer behavior

Single-source, an expression being used in the United States to describe a system that would combine the measurement of an individual consumer's product purchase and TV viewing behavior, is widely believed to hold a high potential solution to the...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: William F. Mckenna
June 15, 1986