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Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010

Research papers

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Ann Holway
November 1, 2000

Research reports

ESOMAR/GRBN global guideline on mobile research

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017

Research reports

ICC/ESOMAR international code (Czech)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016

Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979

Research papers

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Mary Goodyear
June 15, 1987

Research papers

Box and cox

The Broadcasting Standards Council's remit is to examine and advise on issues of taste and decency in broadcasting. Each year, it focusses on a specific area and undertakes detailed research into it. In 1991 the issue was that of bad language:...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Andrea Millwood Hargrave, Michael Svennevig
June 15, 1992

Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993

Research reports

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013