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Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968
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Citation

Thomas, A. (1968a, May 01). Agricultural shows as a communication medium. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/agricultural-shows-as-a-communication-medium