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Research papers

Continuous advertising check

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Michel Agostini
Company: BVA Group
June 15, 1985

Research papers

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Martine Thiesse
June 15, 1985

Research papers

Brand switching behaviour amongst farmers in Great Britain

This paper reviews the wide range of influences on farmers' choice of products and discusses the dynamics of brand switching for a number of product categories of relevance to the agricultural sector.It is hoped that this paper will encourage closer...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian G. Catchpole
June 15, 1985

Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985

Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976

Research papers

The future of intensive animal rearing in The Netherlands

Intensive animal rearing in the Netherlands till now is done with veal calves, with piglets and there is made a beginning with lambs and heifers. In general, there can be said that the scale of intensity of rearing is fixed by the economy. The more...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Sybrand Iwema
November 24, 1976

Research papers

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976

Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968

Research papers

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
May 1, 1968