Resources Library by ANA

Men and techniques (French)

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Andre Des Royeries

August 1, 1967

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019

Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond

Company: SKIM

November 10, 2019

COSMOS

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Nicolas Steinberg, Y. Ploquin

June 15, 1972

Answers not analytics

Get to your customer truth with automated video highlights.

Catalogue: Fusion 2019

Author: Mike Kuehne

Company: FocusVision

November 10, 2019

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

September 8, 2019

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: David Smith, Andy Dexter, Jonathan Fletcher

Company: DVL Smith Ltd

September 1, 2000

Alice in customerland

Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Catalogue: Congress 2017: Visionary

Author: Richard Bordenave

Company: BVA Group

September 4, 2017

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Chris Stephenson

May 13, 2018

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018