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Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
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Citation

Kurz et al. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Citation

Fessel, L. (1980a, June 15). Consumer behaviour of young people. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-of-young-people


Research papers

A market with fine prospects

The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this early...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Heinz Alpers
June 15, 1961
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Citation

Alpers, H. (1961a, June 15). A market with fine prospects. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-market-with-fine-prospects


Research papers

A market with fine prospects (German)

The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Heinz Alpers
June 15, 1961
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Citation

Alpers, H. (1961a, June 15). A market with fine prospects (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-market-with-fine-prospects-german-