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Palmer, J. (1975a, June 04). A survey of market modelling practice. ANA - ESOMAR. Retrieved April 02, 2023, from
Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved April 02, 2023, from
Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved April 02, 2023, from
Morrice, B. (1994a, January 01). The adaptation and implementation of market modelling techniques for the Middle East. ANA - ESOMAR. Retrieved April 02, 2023, from