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Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971