You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Marketing Practice.
ANA has found 19 results for you, in 803 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019

Research papers

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes
Companies: Facebook, Kantar
April 7, 2019

Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015

Magazines

Revue Française du Marketing (Septembre 2011)

La RFM entend poursuivre sa vocation de contribuer à faireconnaître les techniques et les pratiques en marketing les plus innovantes aux communautés académiques, étudiantes et professionnellesdans le monde francophone. Le Comité de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2011

Magazines

Revue Française du Marketing (Octobre 2008)

Le Professeur Michel Desbordes nous livre une brève histoire du sponsoring. Leconcept d'ambush marketing introduit par Meenagan en 1994 est unetechnique de plus en plus employée. Cependant, si elle vise à limiter lerisque financier induit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2008

Research papers

From consumer marketing to modal marketing

This paper sets out for practitioners the various options for conducting the basic task of marketers and planners - that of defining the market. We provide specific examples of a particular technique - mode analysis - which we find useful and...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Jon Francis, Nina Davidson
June 15, 1995

Research papers

Marketing services in the new Europe

The whole European movement is supply- driven. It is driven by the suppliers of goods and services and it is driven by the suppliers of political and economic policies. Behind it all, of course, is the underlying assumption that all this will end up...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Martin Sorrell
June 15, 1991

Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990

Research papers

Strategic issues in European cross border mergers and acquisitions

Acquisitions are a principal way in which companies grow and expand. Therefore, the strategic implications of them are of considerable importance. However, reasons for acquisition are not always strategic in nature. The decision to acquire a company...

Catalogue: Seminar 1990: Countdown to 1992
Author: Willem van Someren Gréve
June 15, 1990