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Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979
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Citation

Brown, M. M. (1979a, March 01). Nonmetric multidimensional scaling. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/nonmetric-multidimensional-scaling


Case studies

A shopping centre

The project discussed in this paper set out to investigate the potential of non-metric multi-dimensional scaling techniques in studying the basis of competition between stores. The intention was to experiment to provide guidance for further projects...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: C. Goud, Len J. Marchant
August 1, 1975
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Citation

Goud and Marchant (1975a, August 01). A shopping centre. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/a-shopping-centre


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research papers

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Derek C. Martin
June 15, 1972
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Citation

Martin, D. C. (1972a, June 15). Practical uses of multidimensional techniques in marketing. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/practical-uses-of-multidimensional-techniques-in-marketing


Research papers

Some aspects of attitudes measurement multidimensional scaling

This report is not a result of personal research. It attempts only to evoke a few techniques which, at least in our country, are insufficiently used by marketing practitioners. The bibliography on such techniques is so extensive that we could not...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jean-François Boss
February 1, 1970
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Citation

Boss, J. (1970a, February 01). Some aspects of attitudes measurement multidimensional scaling. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/some-aspects-of-attitudes-measurement-multidimensional-scaling