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Research papers
Is it possible to predict human decision-making?
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
Research papers
A practical fusion of qualitative and social data
In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...
Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
Research papers
Think the present, model the future!
This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
Research papers
The alchemical marriage of Big Data and Qual
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
Research papers
Brands in the age of anger
How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.
Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
Research papers
Let them speak!
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...
Catalogue: Asia Pacific 2019
Author: Anne-Marie Moir
May 22, 2019
Research papers
Looking inside the Digi-Qual Toolbox
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....
Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
Research papers
