You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Reference Group.
ANA has found 1 results for you, in 109 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964
Author: Giampaolo Fabris
Company: DOXA
June 15, 1964
×

Citation

Fabris, G. (1964a, June 15). The concept of reference-group and group influence patterns. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-concept-of-reference-group-and-group-influence-patterns