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Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000

Research papers

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003

Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978

Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982

Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986

Research papers

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Andreas Reinold
May 1, 1994


Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997

Research papers

The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Joachim Wiedemann, Christoph Wild
June 15, 1986

Research papers

Which children for television

Today's television programmes are product -and not market- orientated. In creating programmes "what kind of product?" is a question more often asked than "what kind of children?". Market-orientation is a critical factor in success, especially when...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Gianni Pilo
June 15, 1992