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Videos
Tackling the EU general data protection regulation- Practical guidance for research and insights organisations
The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...
Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017
Videos
Behind the automation curtain
Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother...
Catalogue: Congress 2017: Visionary
Authors: Christian Dubreuil, Roddy Knowles
November 27, 2017
Videos
Social media meets Artificial Intelligence (Spanish)
How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...
Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
Videos
How can market research become part of a digital eco-system?
Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.
Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017
Videos
10 things you need to know about global research
When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...
Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
Videos
The Big Data lab
After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
Videos
