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Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973

Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973

Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971

Research reports

Qualitative research on co-op butter

The research aims to investigate the image of co-op kinds of butter in relationship to the various elements of the marketing mix in order to suggest recommendations for short-term action on the present range and for further long-term developments. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970