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Research reports

Qualitative research on Silk Cut and reactions to the new Tar League

The second Government Tar League was announced bythe Secretary for Social Services on 5th February.This was followed by advertisements in the daily andSunday newspapers. The new Tar League Table dividesbrands into five divisions. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Qualitative research on Silk Cut and reactions to the new Tar League. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-and-reactions-to-the-new-tar-league


Research reports

Research report on pure fruit juices

CMA is responsible for aiding the sales of pure fruit juices in this country for a series of German manufacturers. The research was required to produce background informationon usage and attitudes towards Fruit Juices with particularemphasis on Apple...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report on pure fruit juices. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-report-on-pure-fruit-juices


Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption


Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on foam aerosol products. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-foam-aerosol-products


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
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Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas


Research reports

The Stork challange

The research was required: 1. To examine any changes in reactions to the StorkChallenge in the light of changes in the Margarine/Butter market since the Schlackman research of 1970;2. To examine two possible developments of Storkadvertising; one...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). The Stork challange. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-stork-challange


Research reports

Summary notes on aftershave research for Max Factor

Two groups were conducted, one male and one female. Allrespondents were aged between 20 and30-years. The men were regular Aftershave users and thewomen had all purchased Aftershave as a gift at leastwithin the last year. Both groups were conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 13, 1973
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Citation

, C. (1973a, October 13). Summary notes on aftershave research for Max Factor . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/summary-notes-on-aftershave-research-for-max-factor-


Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/business-traveller-cards