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Case studies

Trust Houses Forte

For some time Thames had been trying to establish the value of Corporate Advertising, and the way in which television might be used to successfully promote a specific Corporate identity/ image. It was decided that, in conjunction with Thames...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
June 15, 1973
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Citation

Shaw and Worcester (1973a, June 15). Trust Houses Forte. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/trust-houses-forte