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Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978

Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976

Research papers

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
February 27, 1985

Research papers

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Jan A. Schipper
February 27, 1985

Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020

Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research papers

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
February 27, 1985

Research papers

Macroanalysis of the international pharmaceutical industry

With the increasingly international nature of the pharmaceutical industry, market researchers are faced with the task of analysing companies and product sectors that are exposed to a wide variety of operating conditions. Whether conducting analysis...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Steve-Michael Plag
February 27, 1985