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Research papers

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Videos

Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jeremy Hollow, Peter Gerry
September 8, 2019

Research papers

Social insights for making sensitive connections

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Peter Gerry, Jeremy Hollow
September 8, 2019

Videos

Towards an open-defecation-free, clean India

Diarrhoea is responsible for 300,000 childdeaths every year. Indiastill has a total of 6-7 Million undernourished children. Poorsanitation conditions played a big role in this.This case study is about:1. Research to transform sanitation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: AV Surya, Saptarshi Guha
Companies: KANTAR TNS Malaysia, Kantar
September 8, 2019

Research papers

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019

Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018

Videos

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: George Cox, Jon Osborne, Genevieve Hall
Companies: Insight Dojo, Shionogi
November 11, 2018

Research papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018

Videos

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018