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Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
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Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015
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Citation

Cape and Moffatt (2015a, October 01). Face to face but not eye to eye. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye


Research papers

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Ron Gailey, Stephen Phillips, Pete Cape
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Gailey, Phillips and Cape (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure-8416


Research papers

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/i-speak-therefore-i-am--8462


Research papers

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009
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Citation

Cierpicki, Cape, Vieira, Lewis and Poynter (2009a, April 07). What does research 2.0 mean to consumers in Asia Pacific?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-does-research-2-0-mean-to-consumers-in-asia-pacific-


Research papers

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007
Authors: Pete Cape, Linda Piekarski, Jackie Lorch
Company: Research Now SSI
October 28, 2007
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Citation

Cape, Piekarski and Lorch (2007a, October 28). A tale of two questionnaires. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-questionnaires


Research papers

How not to kill the goose that lays the golden egg

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response.It reviews and contextualises the history of...

Catalogue: Panel Research 2006
Author: Pete Cape
Company: Research Now SSI
October 8, 2006
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Citation

Cape, P. (2006a, October 08). How not to kill the goose that lays the golden egg. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/how-not-to-kill-the-goose-that-lays-the-golden-egg