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Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Fynnon range research

It is understood that Beechams are interested inseveral new products associated with the relief ofrheumatism. These include a soluble aspirin product,an effervescent product, a spray product, a cream product,a muscle toner and a spa drink.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 9, 1969