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Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos
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Citation

(2022a, September 23). Keynote: Lessons from the Pandora Papers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/keynote-lessons-from-the-pandora-papers


Videos

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Author:
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

(2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/freeze-fraudster--11942


Videos

How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristen Ball
Company: Kantar
September 8, 2019
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Citation

Ball, K. (2019a, September 08). How to catch liars before they lie. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/how-to-catch-liars-before-they-lie


Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising