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Webinars

Transforming data collection without paralysing your insights business

All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding...

Catalogue: Webinars 2021
Author: Greg Dunbar
Company: Cint AB
July 8, 2021
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Citation

Dunbar, G. (2021a, July 08). Transforming data collection without paralysing your insights business. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/transforming-data-collection-without-paralysing-your-insights-business


Webinars

Insights' Privacy Day 2021: Privacy outlook

ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights...

Catalogue: Webinars 2021
Authors: Kim Smouter-Umans, Lisa Horwich, Amy Yeung, Reg Baker, Mike Cooke
January 28, 2021
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Citation

Smouter-Umans, Horwich, Yeung, Baker and Cooke (2021a, January 28). Insights' Privacy Day 2021: Privacy outlook. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/insights-privacy-day-2021-privacy-outlook


Webinars

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021
Author: Alex Hunt
Company: Behaviorally
February 11, 2021
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Citation

Hunt, A. (2021a, February 11). What's in a name? Why Behaviorally? Why Now?. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/what-s-in-a-name--why-behaviorally-why-now-


Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Webinars

Complementing NPS Surveys with Online Reviews

Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers...

Catalogue: Webinars 2021
Authors: Jan Rutenberg, Pascal de Buren
Companies: Caplena, Tegut
October 13, 2021
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Citation

Rutenberg and de Buren (2021a, October 13). Complementing NPS Surveys with Online Reviews. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/complementing-nps-surveys-with-online-reviews


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

Time to redraw all the maps (Spanish)

An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados

Catalogue: Webinars 2021
Author: Joaquim Bretcha
May 19, 2021
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Citation

Bretcha, J. (2021a, May 19). Time to redraw all the maps (Spanish). ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/time-to-redraw-all-the-maps-spanish-


Webinars

Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how...

Catalogue: Webinars 2021
Authors: Tim Bock, Stephen Kraus
Company: Displayr
October 21, 2021
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Citation

Bock and Kraus (2021a, October 21). Finding and Crafting Compelling Data Stories. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/finding-and-crafting-compelling-data-stories