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Research papers

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Rowena Patterson
Company: Ipsos MRBI
June 15, 1997
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Citation

Patterson, R. (1997a, June 15). Loyalty cards. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/loyalty-cards


Research papers

Farmer's image of and attitudes towards seeds and genetic research since the cap reform

In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Florence Gramond
Company: Ipsos MRBI
February 1, 1996
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Citation

Gramond, F. (1996a, February 01). Farmer's image of and attitudes towards seeds and genetic research since the cap reform. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/farmer-s-image-of-and-attitudes-towards-seeds-and-genetic-research-since-the-cap-reform


Research papers

Evaluating commercial communication effectiveness

The purpose of this paper is to present some learnings from IPSOS' extensive experience database in communication evaluation, including Post and Pre-Testing of advertising and the monitoring of "Consumers' State of Mind" towards a brand. The...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Carlos Harding
Company: Ipsos MRBI
June 15, 1995
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Citation

Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness


Research papers

The role of staff research in total quality management

This paper draws from MORI's wide experience of conducting employee attitude studies to show how such research can help answer those questions. It will also illustrate the value of research in providing a benchmark to measure improvement over time...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Susan Walker
Company: Ipsos MRBI
September 1, 1993
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Citation

Walker, S. (1993a, September 01). The role of staff research in total quality management. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-role-of-staff-research-in-total-quality-management


Research papers

ISO 9000

The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Roger J. Stubbs
Company: Ipsos MRBI
September 1, 1993
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Citation

Stubbs, R. J. (1993a, September 01). ISO 9000. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/iso-9000


Research papers

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Andrew Currie, Rachel Turner
Company: Ipsos MRBI
June 15, 1993
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Citation

Currie and Turner (1993a, June 15). The clash between politics and the market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-clash-between-politics-and-the-market


Research papers

Customer research in a non-competitive environment

This paper examines the development of customer satisfaction research in the non-competitive environments inhabited by public sector organisations and the privatised utilities. It explains how the absence of the stick of competition and the carrot of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Tim Burns
Company: Ipsos MRBI
June 15, 1993
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Citation

Burns, T. (1993a, June 15). Customer research in a non-competitive environment. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment


Research papers

The role of research in evaluating and improving public services

Local government is going through a period of considerable change in a number of European countries, including France and Britain, as the nature of central-local relations changes. While Britain is centralising power and decision-making, France is...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Denise Vaubrun, Brian Gosschalk
Company: Ipsos MRBI
September 1, 1992
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Citation

Vaubrun and Gosschalk (1992a, September 01). The role of research in evaluating and improving public services . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-evaluating-and-improving-public-services-