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Research papers
Pricing of enormous number of features- Not a problem anymore!
The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
Research papers
In pursuit of happiness
The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 13, 2018
Research papers
Building effective networks
The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...
Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
May 9, 2017
Research papers
Indian TV industry
Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017
Research papers
Domestic dudes
This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 16, 2016
Research papers
Red alert
It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
May 19, 2016
Research papers
Slow burn to fiery flame
This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
Research papers
The Karma of give & take
Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
Research papers
