Resources Library by ANA

The changing landscape of distribution channels

The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Reg van Steen

September 1, 1999

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lex van Meurs

Company: GfK

June 15, 1998

From people meter to decoder

The paper describes people meter systems that are used for measuring television ratings and looks at the alternative measurement systems that are given by new media. The Internet is very much in the picture, but does not seem to be able to threaten...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Arie K. den Boon

November 11, 1996

The showroom process

This study analyses the shopping behaviour of Dutch car buyers. It shows the degree of shopping on a brand level. Subsequently, it analyses the degree in which brands are successful in converting prospects - visitors of the showroom - to car buyers,...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: Reg van Steen

June 15, 1996

Big deal

This is a quantitative analysis of the advertising philosophy of ten prominent people in Dutch advertising - five from big commercial firms, e.g.: Mora (Lever) and DE (Sara Lee), and five from big advertising agencies, e.g.: Saatchi & Saatchi and...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Marten Brouwer, Nina Binnendijk

September 1, 1995

A new income tax return form in the Netherlands

he research that is the subject of this paper was conducted to gain insight into the extent to which the new tax return forms for income tax, developed by the Dutch Tax and Customs Administration, lead to an improvement of the way the forms are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Conny Felius, Ine Klaassen, Jan Smelik, Leo van Doorn

September 1, 1995

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

Effectiveness of newspaper advertising

Newspapers in the Netherlands are going through difficult times. In the last few years their position on the advertisers market has been slowly but steadily deteriorating, while at the same time the advertising expenditures as a whole increased...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Wim van der Noort, Irena Petric

June 15, 1994

Experiments in the measurement of TV audience reactions

This paper deals with the measurement of program appreciation in the Netherlands. In the first part of this essay, attention is given to the value and applications of appreciation scores and the method of collecting them is discussed. Appreciation...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Wim Bekkers

June 15, 1992