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Research papers

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019

Research papers

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019
Author: Bradley Taylor
November 10, 2019

Research reports

Country Market Research 2019: USA

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019

Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020

Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020

Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973

Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974

Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998

Research papers

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble
Company: Moskowitz Jacobs Inc.
September 1, 2000