Resources Library by ANA

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: WeeGuan Chan, Marilyne Chem Su-Fern

Company: KANTAR TNS Malaysia

February 1, 2005

Changing equity of brand labels: The Asia Pacific perspective

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Seonaid Anderson, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

September 14, 2003

How do you call collages in Asia?

The author of this paper has applied the five movements of Tao to arrive at a 'different' knowledge of the world of collages, by constructing an interpretative grid and observing how collages could turn into a real process of reasoning, and not...

Catalogue: Asia Pacific 2002

Author: Luigi Toiati

Company: Focus S.r.L.

December 1, 2002

The glo index

This paper describes the work that has been carried out in support of a modelling approach aimed at measuring and predicting the potential of marketing an international brand successfully in new markets. The approach is based on analyses of specific...

Catalogue: Asia Pacific 2002

Author: Pradipta K. Mitra

December 1, 2002

Hospitality guest satisfaction research in Asia Pacific

This paper will report and compare guest satisfaction data collected from fifteen countries (including Australia, China, French Polynesia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore,...

Catalogue: Asia Pacific 2002

Authors: Rey Alcocer, Scott Keshanech, Bethany Hoffman

Company: KANTAR TNS Malaysia

December 1, 2002

Managing profitable brands in Asia

This paper reviews evidence from brand equity research and case study analysis to demonstrate that the basics of brand building in Asia are no different to the rest of the world. However the paper also highlights the fact that some of the brand...

Catalogue: Asia Pacific 2002

Authors: Andy Farr, Nichola Rastrick

Company: KANTAR TNS Malaysia

December 1, 2002

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002

Authors: Geoffrey Pickens, Helen Passingham-Hughes

Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia

December 1, 2002

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002

Authors: Michel Ladet, Ung Song

Company: RISC International (Europe) SA

December 1, 2002

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002

Authors: Punita Gandhi, Navjeet Bawa

Company: KANTAR TNS Malaysia

December 1, 2002