Resources Library by ANA

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rita Vella, János Bacher

Company: GfK

April 17, 2005

The ten commandments for a successful merger and acquisition in marketing research

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Jorge García-González

September 14, 2003

Living with risk

Risk-taking is central to modern business, and the source of energy which drives wealth creation. Understanding and predicting risk therefore places market research squarely in the boardroom, instead of tinkering on the sidelines. The results of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Peter Cooper, Thomas A.W. Miller

Company: QRi Consulting Ltd.

September 22, 2002

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Karl Irons

June 15, 2000

A calculated risk

This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Andy Dexter, Jonathan Fletcher

Company: DVL Smith Ltd

September 1, 1999

The proposal process of privatization (Spanish)

The Argentine Republic is at the forefront of Latin America in terms of the privatization process. The largest businesses, especially in Public Sents, have already passed into private hands. Within this context, the bidding processes cause bidding...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Cristina Francisco Alvarez, Julio Fresno Aparicio

June 15, 1997

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

June 15, 1997

The proposal process of privatization

The purpose of this paper is to describe the global framework within which privatization tenders take place, as well as to identify the differences ensuing from the different types of privatizations. The paper likewise analyzes the necessity for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Julio Fresno Aparicio, Cristina Francisco Alvarez

May 1, 1997

Direct marketing and market research

Communication with customers has moved away from mass media and now the growth of direct marketing presents new challenges to market research. Some traditional market researchers show a reluctance to recognise and embrace the changes this implies....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Tony Cowling, Peter Dray

Company: KANTAR TNS Malaysia

September 1, 1996