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Research papers

Marketing research

Since the Treaty of Rome, there has been a considerable number of marketing studies concerning Europe: six countries were sometimes concerned, during the sixties. Nowadays respondents quite often represent twelve nationalities. The development of...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Clement Forges, Denis Bogaerts
June 15, 1993

Research papers

Conformism and transformism

Within the framework of a changing world, marketing products like quick frozen foods and ice cream are continuously confronted with improvements in the form of innovation and renovation. The possible changes concern naturally not only the intrinsic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Clement Forges
September 1, 1990

Research papers

Conformism and transformism (French)

Within the framework of a changing world, marketing products like quick frozen foods and ice cream are continuously confronted with improvements in the form of innovation and renovation. The possible changes concern naturally not only the intrinsic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Clement Forges
September 1, 1990