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Research papers

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Pete Comley
April 17, 2005

Research papers

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke
Company: KANTAR TNS Malaysia
June 20, 2005

Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982

Research papers

ARF guidelines for newspaper audience studies

This document specifies ARF’s guidelines for syndicated and proprietary newspaper audience studies. It is recommended that newspaper audience studies use the procedures outlined in this document and that these studies be subjected to rigorous...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990

Research reports

ICC/ESOMAR international code (Czech)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016

Research papers

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: George V. Vassiliou
Company: MEMRB
June 15, 1984

Research papers

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research
Author: Carol Coutts
June 15, 1993

Research papers

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
December 1, 1995

Research papers

Value dimensions

Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Are Kvaerk, Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1996