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Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975
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Citation

Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/manufacturer-retailer-interface


Research papers

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
June 15, 1974
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Citation

Wise, A. (1974a, June 15). A case history of TvTimes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-case-history-of-tvtimes


Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: Louis Tuvee, Jean Bigant
June 1, 1973
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Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


Research papers

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966
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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy (Italian). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy-italian-


Research papers

The re-launch of a relaxant in Italy

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966
×

Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy