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Research reports

Project FF

Project FF is a new fragrance for women, designed to appeal primarily to single girls aged 17- 22 years. A secondary target for the product is all women aged 15- 35 years who areregular users of a fragrance during thedaytime.A concept has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 4, 1975
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Citation

, C. (1975a, July 04). Project FF. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/project-ff


Research reports

Qualitative research on Belladonna

Previous research on Belladonna has elicited alternative names befitting with the pack and advertising concept. Further research was necessary to find an acceptablealternative name and to provide a check on the impactof the modified advertising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna-


Research reports

Quantitative research into new forms of can opening

Thomassen and Drijver-Verblifa N.V. are currentlyprogressing the development of a new method of sealingand opening cans of Luncheon Meat using a glued-on flexiblestrip to be pulled off by an integral pull tab. Consumer research on the new method was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Quantitative research into new forms of can opening. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-new-forms-of-can-opening


Research reports

Qualitative research into the attitudes towards gravy and towards promotional and product concepts

Colman Foods have developed a new fat-based gravy product,containing flavoring, thickening, meat extracts, and meat fats. This is conceived as being readily soluble in waterand thus providing a complete gravy with the addition of water. New...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Qualitative research into the attitudes towards gravy and towards promotional and product concepts . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-attitudes-towards-gravy-and-towards-promotional-and-product-concepts-


Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-


Research reports

Qualitative research on new alternative advertising concepts for 'Vedra'

'Vedra' Moisturizing Lotion was launched in the UK market in April 1973, with the support of a pressadvertising campaign.A new advertising campaign is now being prepared for'Vedra' and two alternative creative approaches havebeen prepared.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 13, 1975
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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-


Research reports

Research report on Polo advertising research

Following earlier qualitative research on Attitudestowards Mints, J.W.T has produced fournew advertising approaches as stimuli to develop anew advertising campaign for Polo. The objectives of the research reported here were toassess: 1. Current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1975
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Citation

, C. (1975a, January 09). Research report on Polo advertising research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-advertising-research