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Research reports

Qualitative research into Mcwan's export advertising in Scotland

At present consideration is being given to the problem ofhow the Export TV campaign in Scotland should be progressed. The current creative strategy is still considered relevant,i.e. the job Export advertising in Scotland is expected toperform is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research into Mcwan's export advertising in Scotland . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-mcwan-s-export-advertising-in-scotland-


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
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Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/project-068


Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks