You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Sales Promotion.
ANA has found 18 results for you, in 491 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Research reports

Qualitative research into OFCH customer's attitudes

The total market volume for domestic central heatingoil is practically static. BP's objective to increasesales volume is therefore tantamount to seeking a gain in market share for the brand. The research program was therefore requiredto investigate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research reports

Qualitative research into Lucozade advertising developments

The future development of Lucozade is being examined,not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current researchprogramme were as follows:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Optrex Ltd. is preparing to launch a new range ofcontact lenses, and prior to launch needed todetermine the optimum promotional approach toopticians as well as obtaining some first ree actionsto the technical specifications of the lens, andopticians'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Research reports

Benson & Hedges special vending size qualitative research

Earlier this year Benson & Hedges Special Vending Sizewas introduced and has been available in various selectedoutlets since July. The cigarette is a shorter versionof Special Filter, retailing at 42p and is intended tohold the Benson Hedges...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Benson & Hedges special vending size qualitative research. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/benson-hedges-special-vending-size-qualitative-research


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
×

Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas