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Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/the-couponing-of-special-filter


Research reports

Benson & Hedges special vending size qualitative research

Earlier this year Benson & Hedges Special Vending Sizewas introduced and has been available in various selectedoutlets since July. The cigarette is a shorter versionof Special Filter, retailing at 42p and is intended tohold the Benson Hedges...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Benson & Hedges special vending size qualitative research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/benson-hedges-special-vending-size-qualitative-research


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/medallion-pack-research


Research reports

Qualitative research on Top Deck advertising

Later this year the price of Top Deck will be increasingrelative to Coke. The objectives of the advertising are: 1. To help justify the premium price of Top Deck;2. To communicate the brand Top Deck very clearlyand to suggest that it is the tinned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on Top Deck advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-top-deck-advertising


Research reports

Qualitative research into OFCH customer's attitudes

The total market volume for domestic central heatingoil is practically static. BP's objective to increasesales volume is therefore tantamount to seeking a gain in market share for the brand. The research program was therefore requiredto investigate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes